The value of a dollar

Photographer Jonathan Blaustein takes issue with the glamourising of food through packaging and context by stripping everything away; the packaging, the labels and the processed photography. The results are a fascinating gallery of exactly what a dollar will buy you to eat.

I’m interested in the way photography is used to deceive. Millions, if not billions of advertising dollars are spent annually photographing food and obfuscating reality. Fast food conglomerates are certainly the worst culprits, but everywhere we see glamorized versions of what we eat.

Scarily, more than anything else the photographs convey the reality that it’s so much cheaper to buy foreign-made, processed, flavoured foods than their natural components, (such as blocks of instant ramen versus the small pile of flour).